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Finance, Business, Taxes, Economics, Jobs, Politics, etc. => Financial Measures, Models, Ratios => Topic started by: nolosoft on September 22, 2009, 08:26:58 pm



Title: International marketing strategy?
Post by: nolosoft on September 22, 2009, 08:26:58 pm
Hi,
Our company is looking into expanding to other country. What is the best way to approach this from the marketing perspective? I know countries differ by traditions, etc.
Tx
nolo


Title: Re: International marketing strategy?
Post by: zaragoza on September 24, 2009, 08:29:15 pm
I'd say open a small office in the new country, hire local people, these people will get you situated and help with local traditions, then hire some local marketing agency.